Work by Amy is a brand and identity studio that works with thoughtful and ambitious entrepreneurs and start-ups. We help our community grow brands that are driven by beautiful aesthetics and unique experiences.

Above all else, we hope to inspire you and help you gain the confidence and motivation you need to grow your business. We all want our ventures to feel thoughtful and genuine - that's where we come in.

Darling are known for their nature-inspired fragrances and clean aesthetic. What started as a hobby to add a little luxury to their home quickly turned into a homemade brand that was loved in the local area. We worked with Darling when they were in their third year of business, helping them to reimagine their identity when their brand was in a very exciting phase of growth.

We used a delicate pairing of femininity and sophistication with simple hand-drawn elements to springboard the visual identity to a higher, more refined place, helping to keep things more in tune as Darling grows.

SERVICES

BRAND VISION

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A BRANDING EXPERIENCE that is SYNONYMOUS WITH CONSISTENCY + ATTENTION TO DETAIL - A timeless IDENTITY THAT IS POLISHED + REFINED. 

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Darling Collateral.jpg